Market Reports

Year End 2025 Market Update

As 2025 comes to a close, the Dane County real estate market is finishing the year with steady momentum and resilient pricing. While activity has cooled from the peak frenzy years, the market remains fundamentally strong, especially in the most competitive price ranges. Inventory stayed low, demand held steady, and both buyers and sellers continued to find opportunities when they approached the market strategically.

Overall, Dane County ended 2025 with higher prices and modestly increased sales despite affordability pressures. New listings rose to 8,257 and total market volume reached $3.36 billion, while sales climbed 2.2% year over year. The median sale price increased to $450,000, peaking in summer before softening seasonally by year-end. Homes took longer to sell, with days on market rising to 23 in December, and bidding wars cooled slightly as buyers became more selective and pushed back on inflated pricing.

Buyer activity remained concentrated in the entry-level and move-up segments, with nearly 55% of sales occurring between $250K and $499K and another 27% between $500K and $749K. Dane County closed the year with just 1.38 months of inventory overall, keeping sellers in a strong position, though conditions varied by price point. Heading into 2026, buyers have a bit more breathing room and negotiating power, while sellers can still achieve strong results with accurate pricing, strong presentation, and a clear strategy. If you’re thinking about buying or selling in 2026, reach out for a neighborhood-level update and a personalized strategy based on your goals.